About us
TSVITE TEREN started in 2021.
"I've always had a great love for handmade, ceramics and jewelry, so I decided to combine all of this and create things that I would wear myself. I wanted to fill them with warmth, my own stories and associations from my life.
It all started with $100, fittings stores and flea markets where craftsmen sold their products in the form of ceramic bead necklaces. I looked for interesting shapes and colors, came home and played with combinations of ceramic beads, stones and glass. That's how the first pieces were created.
I was very passionate about this process and created a large number of jewelry in one copy. Once I decided to show them to the world. I started thinking about the name, going through what I love most in my head: songs, memories, associations. I wanted something familiar to everyone. "Tsvite teren” is a song from my memories that my grandmother and her sisters used to sing at our family gatherings. The name sounded beautiful to me, both when I said it and in my heart. Then I drew the logo in 2 minutes in my notes.
Everything happened very quickly: I just created an Instagram account and posted my products. The same day the first orders came in. I spent all my free time creating products, taking pictures of them, posting them on the page and talking about them. I got a lot of good feedback from my friends and their friends. People wanted to change the designs of the products a little bit, asking about color options, so I expanded the range. Then I started getting requests for customization and replacement of components in the design, and I was happy to agree to it. For the first six months, I just sent customers the bead options that were most close to their wishes, and together we created new versions of jewelry.
It made me realize that with variability and freedom for the client, I could give something more than just a piece of jewelry — I could give a uniquely important thing that I myself had been looking for on the market for so long. And that's what people followed.
As long as I could, I made individual orders — I sat up at night collecting them and then received feedback that impressed me to the deepest part of my soul. Uniqueness at this stage really played a crucial role in shaping my vision of the product.
Later, I found masters who made ceramic beads according to my sketches and requests. The first birds - the main symbol of TSVITE TEREN — appeared in early 2022 and were very popular with my small audience at the time. After the full-scale invasion, I temporarily stopped working because I was forced to leave Kyiv, but customer requests brought me back to life and work. I actively worked with ceramic manufacturers to create new collections, created many new designs, and finally realized that ceramics is our main vector."
Founder of the brand Olga Ostapenko
The TSVITE TEREN story began with a ceramic bead, and today we create jewelry made of ceramics and silver, ceramic dishes and textile home decor. We have no limits in our creativity and are constantly varying our materials and trends.
The main thing is always handmade. Each product is created by the hands of a master and includes a piece of his soul. Each product contains the value of craft and a unique vision of the idea.
Our team is constantly growing: now we have a main office in Kyiv and showrooms in Kyiv and Lviv.
We have partners all over the world — they introduce more and more people to TSVITE TEREN products and help them fall in love with it.